amandajocrafts

November 6, 2012

On If the Customer *Really* Wants Crochet.

I was handed a nice little epiphany yesterday, courtesy of my friends on the Etsy Success team.

As you probably know, I’ve started creating scarves and cowls for my Etsy shop. I was (and am) really excited about adding this new element to my shop, and since I assumed “tis the season,” I expected them to be searched for with regularity.

One of the “offenders” :).

However, in the two weeks since I’ve listed the first scarf, it’s only come up in search once. I was floored–after all the work and understanding I now have about the tagging/SEO system for Etsy, I really thought I had done so efficiently for the scarf.

After a quick question out into Etsy Success team, I received the most fascinating answer: no one is searching for “crochet.”

This whole time, I’ve been thinking like the seller, not the buyer. I’ve been thinking about how it’s made, not by what people are looking for. It’s kind of like searching the internet for glassware with the word “lehr” (the oven that’s used to heat it) rather than “glassware.” Oh.

If people are looking for something like my scarves, they’re searching for “women’s fashion scarves” or “red winter scarf” or “dressy women’s scarf,” not the way in which it was made.

Hopefully some title change will bring some views to this beaut!

So, I’ve now updated my titles and tags to reflect this little epiphany, and I’ll keep you posted on the results!

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October 26, 2012

On Hooded Scarf Update #2.

Filed under: On Creating. — Tags: , , , , , , , , , — amandajocrafts @ 11:52 am

I’ve made a lot more progress on the hooded scarf since the last update, but I still have a bit to go!

I only have one or two more go-rounds with the pattern (which is 16 rows) before I can finish up that second pocket. Then, it’s (theoretically) easy breezy from there on our–it’s just the hood part!

I’d better get cracking, though, and not let all my big Etsy ideas keep me from working on this–the weather isn’t going to stay nice for long!

(Of you’re looking for the original post with the pattern for the hooded scarf, check it out here!)

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