I was handed a nice little epiphany yesterday, courtesy of my friends on the Etsy Success team.
As you probably know, I’ve started creating scarves and cowls for my Etsy shop. I was (and am) really excited about adding this new element to my shop, and since I assumed “tis the season,” I expected them to be searched for with regularity.
However, in the two weeks since I’ve listed the first scarf, it’s only come up in search once. I was floored–after all the work and understanding I now have about the tagging/SEO system for Etsy, I really thought I had done so efficiently for the scarf.
After a quick question out into Etsy Success team, I received the most fascinating answer: no one is searching for “crochet.”
This whole time, I’ve been thinking like the seller, not the buyer. I’ve been thinking about how it’s made, not by what people are looking for. It’s kind of like searching the internet for glassware with the word “lehr” (the oven that’s used to heat it) rather than “glassware.” Oh.
If people are looking for something like my scarves, they’re searching for “women’s fashion scarves” or “red winter scarf” or “dressy women’s scarf,” not the way in which it was made.
So, I’ve now updated my titles and tags to reflect this little epiphany, and I’ll keep you posted on the results!